19 Crimes

19 Crimes is a modern Australian wine brand owned by Treasury Wine Estates, one of the world’s largest wine companies. Launched in 2012, the brand takes its name from the list of 19 crimes that could see British convicts sentenced to transportation to Australia during the 18th and 19th centuries. Each bottle pays tribute to these rebellious men and women, with labels that feature their stories brought to life through augmented reality via the “Living Wine Labels” app. This strong storytelling approach has helped 19 Crimes become one of the fastest-growing global wine brands.

The winery produces a wide portfolio of approachable, fruit-forward wines designed to appeal to a broad audience. Core reds include the Red Blend, Cabernet Sauvignon, Shiraz, and The Uprising (aged partially in rum barrels), while more intense options such as The Banished and The Warden showcase richer, fuller-bodied styles. The range has expanded to include whites like Chardonnay and Sauvignon Blanc, plus the Revolutionary Rosé. Special collaborations, such as the Snoop Cali Red and Martha’s Chard, highlight partnerships with celebrities, further boosting its international recognition.

Today, 19 Crimes is celebrated for combining easy-drinking wines with a rebellious, engaging brand identity that resonates strongly with younger wine drinkers.

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