Masi

About Masi

Italian wines are known for their elegance and rich winemaking processes. Masi is one such Italian wine company that has been making historic wines for over 200 years now. This brand's origin dates back to 1772, when the Boscaini family purchased a few acres of vineyards in the Vaio dei Massi Valley. The rich soil diversity, exquisite climate, and natural conditions of the place inspired the family to set up its company right in that valley.

Today, 200 years later, Masi is still known for producing some of the scintillating and popular wines like Amarone and others that speak volumes about the rich Venetian heritage. Currently, the sixth and seventh-generation Boscaini family members control and manage the winemaking at the wineries. Masi wine is a native of the Valpolicella Classica region in Italy; however, it successfully owns and manages two famous organic wine estates in Tuscany and Argentina.

A characteristic feature of the winemaking techniques followed at Masi is the Appassimento technique. It is quite surprising that this method was followed right during the early Romans' times and is continued today. This is the technique where the grapes are partially dried naturally to retain the fruit's colours, flavours, and aroma. Thanks to this, the wines made from these groups are highly concentrated and have high alcohol content in them.

Amarone and Recioto, two of the flagship wines of Masi, are created from grapes that have been completely dried using the above-mentioned technique. In the last five years, the expert winemaking team at Masi, has followed this technique to create 5 Amarones and 3 Reciotos to date.  This brand has also popularized the indigenous grape varietals of the Venetian regions by making some classic wines. Corvina, Rondinella and Molinara are some of the rich native grape varietals used in plenty at the Masi winery. 

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